Local Advertising Articles

One out-of-home marketing strategy retailers have been using to keep shoppers safe is the presence of sponsored in-store hand sanitizer kiosks. A recent survey from IRI, a market research and analytics company, found nearly every shopper (99%), said they feel safer shopping at stores that provide sanitizing hand stations at their entrances. A large majority of respondents said they plan to keep using wipes for their hands and shopping carts even after the vaccine becomes available to them. The survey also found 70% of shoppers took two or more wipes.

Nearly all American shoppers (99%) say they feel safer shopping at stores that provide sanitizing stations at their entrances and that they plan to keep using wipes from kiosks even after the COVID vaccine becomes available to them, according to a new survey conducted by IRI Research.

Local marketing is an easy, cost-effective way to gain customers in your surrounding area. Through paid search ads and social media targeting, others will be aware there’s a local specialty business in the area. Local marketing increases the ROI of your marketing efforts. Get more with less.