Local Advertising Articles — Hyperlocal Marketing
How to Target the Right Audience for Your Medical Practice
The lifeblood of any medical practice is patients. A major part of improving the patient acquisition process is learning how to target an appropriate audience. For example, a common mistake family medical practices make is targeting a broad audience rather than a specific one. This leads to all kinds of issues like wasted resources and unhappy patients. Although family medicine can mean treating everyone, you might not want to market that way. Understanding who your core target audience is and how to appeal to them can lead to a successful medical practice rather. Niche marketing, or small market segment, involves...
How to Build Trust with a Health Insurance Marketing Strategy
With so few people possessing an in-depth understanding of how insurance works, brand reputation and name recognition may often be the driving factors that influence which insurance company is ultimately selected. When it comes to health insurance in particular, that reputation needs to be based on trust and reliability.
Top 10 Ways to Get Involved in Your Community!
Buying or selling a house is very much a word-of-mouth business. Getting involved in your community can be a great place to start.
The key to a successful real estate business is to start locally and to become an expert in your area.
Why Small Businesses Should Market Their Brand Within Their Community
Local marketing is an easy, cost-effective way to gain customers in your surrounding area. Through paid search ads and social media targeting, others will be aware there’s a local specialty business in the area. Local marketing increases the ROI of your marketing efforts. Get more with less.